Daniel Pacheco's profile

Social Campaign step 7

The Clean Air Act
Social Issue:
Energy Efficiency

The Message:
The message I want to raise awareness about is the supporting arguments for the Clean Air Act and the relation with how we use our energy. This topic goes over things like lowering carbon emissions and beginning an energy revolution.

Audience:
The audience I want to grab the attention of is anyone between the ages of 16-30 because they’re more likely to be open-minded about topics such as climate change. It can also be anyone that has a strong passion for environmental causes and wanted to see change happen.

Concise goal:
My goal is to provide evidence that can support the CAA and other related ideas that can be connected to energy efficiency.

Media avenues:
The media outlets I would plan on using are mainly Instagram and Twitter because that’s where the majority of my audience is located and reads their news.
Social Media Examples: 
Sketches:
Social Campaign step 7
Published:

Social Campaign step 7

Published:

Creative Fields